BRS Group is a collective of senior consultants with a mission to help our clients capitalize on change and seize marketplace opportunities. We are creative, passionate research practitioners who are dedicated to identifying consumer insights that will bring clarity to business decision making.
Clients turn to us when they have complex and challenging issues, where experience and reasoned judgment are required, and when engaged partnerships are needed to take learning to the next level. Our standards are high and we work to a conceptual framework that is grounded in the relevant cultural and marketing context. Our philosophy is to apply integrated research solutions to business and consumer issues, and we therefore remain agnostic on methodology – employing traditional and online qualitative and quantitative techniques to suit the challenge at hand.
Over time we have also developed a number of specialty practices that reflect the particular expertise of some BRS Partners. This involves us in a wide variety of project-related work that can be anything from interviews with commercial wine buyers in New York, to pricing surveys in Japan, to automotive design clinics in California, to blogs about handbags in virtual space. No two days are the same, no two projects are the same, and we like it that way.
BRS has been providing insight and direction for over 30 years.