The B/R/S Group designs and executes custom marketing research projects. Founded in 1979 as a qualitative research specialist, we subsequently added a quantitative practice, which has grown considerably over time.

We approach research as an evolving craft, and aim to be a thought leader in the field, rather than a project factory.

We are a company of about 20 seasoned professionals. Our headquarters is in San Rafael, California (just north of San Francisco), with satellite offices in New York, Chicago, Silicon Valley, Austin, and Santa Barbara, California. We are able to conduct research throughout the U.S. and around the world, and regularly conduct studies in North and South America, Europe and Asia.

Our research projects cover a broad spectrum of marketing and product development issues:brand and corporate identity; new product and concept development; brand and product positioning and re-positioning; advertising development and evaluation; brand tracking packaging, naming, and logo development and evaluation; product design research, particularly automobiles and consumer electronics; and web site development and evaluation.

To learn more about the methods we use to address these research issues, please see the Qualitative Research and Quantitative Research pages.