The B/R/S Group is engaged in automotive research because we believe the industry is sometimes not well served by marketing research. It tends to be data heavy but light on insight and direction.

What will happen to Cadillac’s brand values now that it makes pick up trucks? Should other luxury brands follow suit?

Where’s the SUV cross-over market headed in the US? Why is this important for manufacturers of sedan cars?

What types of customers are getting into the hybrid market, and what else do they have in their garages?

Looking at another beige plastic dashboard? How does an auto manufacturer stamp its brand personality into interior design with credibility? How do you measure this?

If you stay awake at night asking yourself questions like these, we should talk.

If you have an automotive research issue that needs a different approach, or just needs an enthusiastic push, contact us!

But of course that’s not all! The real reasons to use BRS Automotive are these:

• we have opinions, but we can keep them separate from the findings;

• we have insights, usually based on experience from working across other industries and markets, in many different countries, we love auto research but we know it has to fit into the wider world;

• we can experiment with research, and many clients have found this to be mutually beneficial.