Trained as a psychologist, with a solid understanding of both the art and science of research, Dana is particularly adept at translating consumer insights into meaningful marketing strategies.
Dana joined BRS in 2007 after stints at major advertising agencies and a 10-year successful run as a research consultant. During her career, she’s been in the trenches in just about every product category, from jeans to consumer electronics to corporate jets. She is passionate about understanding how new products and technologies become part of the fabric of our everyday lives.
Dana is adept at using both qualitative and quantitative approaches to meet business challenges. She fluently speaks the language of both B2B and B2C marketing and has particularly strong expertise in branding, new product development, segmentation, and concept evaluation.
Dana has a Ph.D. in psychology from the University of Connecticut.