BRS has worked in over 25 countries around the world over the last few years. Many research and consulting companies do this, but we believe we have an edge here because we see both sides of the international equation:
- we commission research suppliers abroad for US clients, and often travel to those countries to ensure project quality.
- but we also conduct research in the US for clients based overseas, who often travel to watch us work here.
This allows us a fully rounded perspective on what’s really important to ensure success with international research projects, for example:
- we know the vital role translators play in qualitative work when we’re listening to groups in a foreign city, how this can make or break the research experience.
- we are well aware of the yawning gap between western and emerging markets with regard to definitions of best practice in quantitative survey work.
- we know for any given country whether we can source a reliable panel for online work or need boots on the ground for face-to-face interviewing.
Our collective international experience allows us to:
- know when to use a small specialized local supplier in another country or the office of one of the multinational agency groups.
- bring together small teams of suppliers in different countries that we know well.
- grow ongoing trading relationships with research companies in Europe and Asia.
- plug into and support international researcher communities that offer particular specialties (we are the US partner for a community of researchers called ‘wejane.com’ - business and consumer insights from a feminine perspective).
If you want to do ethnographies in Seoul or conjoint work in Denmark, or just want some steer on how to do research internationally, contact us at international@brsgroup.com
