The BRS Group has been conducting packaged goods research for over 20 years.

Our expertise has grown from conducting typical packaged goods research such as pack design, promotions content and impact studies and line extension evaluation to more complex assignments.

As most packaged goods markets have developed they have become more complex, larger, more intense, and the consumer's ability to put into perspective (for example) a washing liquid or a packet of frozen peas has grown hugely (which is great, makes our job much more interesting).

But of course the really big growth in packaged goods has not been in the package, or in the goods themselves, it's been in the branding of these products. The growth of packaged goods brands has allowed differentiation to thrive in what are often mature markets, and it's here that the most useful consumer insights can be made.

So we still do our traditional packaged goods research; but we also now do brand interrogation studies, pack design architecture reviews and a host of other things that allow our clients to think about their equities in a modern way.

Here's a BRS starting point for any packaged goods brand considering research input: - what can consumers reasonably expect from a brand in your category?