BRS offers an extensive suite of custom-designed, quantitative services to our clients. We have the seasoned professionals and experience to mount large-scale quantitative projects anywhere in the developed world at a short notice. BRS handles a wide range of quantitative assignments:

Usage and Attitude
Market Segmentation
Tracking
Corporate Identity
Brand Image Assessment
New Product Development
Package Testing
Customer Satisfaction
Price Elasticity
Conjoint Analysis
Volume Forecasting
Communications Testing
Advertising Concept Evaluation

 

All of our quantitative research is designed to the highest standards. We start with a deep understanding of your objectives. We design the research to provide precise answers to the important questions. We apply a range of sophisticated analytic approaches, to allow the story to emerge from the data. Just as we look for "killer insights" from focus groups, we look for and find them in quantitative findings as well.

We bring our qualitative senses to every quantitative project. What does this mean? Many of our projects have both a qualitative and quantitative phase. Because we spend time listening to consumers, we know how to ask questions in a way that real people can understand. This results in findings that add context, that tell a story, and that directly answer client questions. When it comes to presenting results, we think visually, portraying findings in a manner that brings them to life as we tell their story.

BRS quantitative researchers are well trained in classical experimental design and we apply this to real world marketing problems. BRS then designs the appropriate data collection process, manages the fieldwork and provides a high level of research analysis. We work with a small network of specialists with proven track records for sampling, global fieldwork and advanced statistics. For every project, our goal is to provide the highest level of thinking and implementation at competitive prices.