Joan Green is a Partner in the San Francisco office and also functions as the Director of Quantitative Research, with over 18 years supply-side marketing research experience.
Over the years, Joan has learned to tell a clear story with data — and an even clearer story with more data. Her thorough and lucid presentations of study findings have set a high standard for our clients.
Joan began her career at Green/Pasters marketing research, consulting on a multitude of primary and secondary studies. At Landor Associates Joan worked on international multi-tiered image assessments as well as other brand identity studies before joining BRS in 1992.
Joan has conducted studies in numerous categories including includes electronic entertainment, wine and distilled spirits, e-commerce (b2b, b2c), consumer electronics, packaged goods, financial services and the arts and education.
Joan studied at Parsons School of Design in New York, and graduated from San Francisco State University with a specialization in Marketing Research.
