Malcolm is a native of the UK where he began his research career with Unilever Ltd. He moved to the US in 1974 to join McCann Erickson Advertising in San Francisco and, later, New York. He started his own consultancy in San Francisco in 1979, and was the Founding Partner of The B/R/S Group in 1984. The Company grew rapidly and became one of the nation’s leading providers of high value qualitative work. With a formal strategic link with Research International, it also developed a network of global qualitative providers.

Malcolm moved to Europe in 2000 to head up Research International’s global qualitative network, the world’s largest community of qualitative practitioners with a presence in over 45 countries. He returned to the Bay Area in 2005 and is now back with the company he started.

Malcolm is an occasional speaker at conferences and has published two recent papers on global branding, one of which won Esomar’s Fernanda Monti Best Paper award in 2003 (Titled ‘Managing Global Brands to meet Local Expectations). Malcolm is a three-time winner of Atticus, the annual award given by WPP for original published thinking.   See these links for these papers ....

Managing Global Brands Esomar 2003
Get Real: Return of the Product
Qualitative Toolbox: Open Up A Secret World