Marc is driven by a passion for understanding human behavior,
from what people do, to what people say they do…and everything
in between. He began his career in research 16 years ago, and
came to BRS with a diverse background that includes law, writing,
comedy, teaching and public relations, in addition to marketing
research.
Marc has a fondness for language and societal trends. His concentration
in advertising, branding, naming, new product development, and
package testing reflects it. He has applied his skills in a variety
of industries, including wine, health and wellness, pharmaceuticals,
automotive, entertainment, household goods, and computer hardware
and software.
As head of BRS's Wine practice, Marc has led the company's explorations
of hot issues in the wine industry, including the Two Buck Chuck
phenomenon and the emergence of non-traditional closures and packaging.
He has spoken about these issues at conferences in Napa, Sonoma
and France. For two years in a row, he has been selected as Best
Speaker at Wine Evolution, the Paris wine sales and marketing
forum. He has been quoted in Business Week, Forbes, Decanter,
Wine Market Report, just-drinks.com, Wine Business Monthly, San
Francisco Chronicle and Los Angeles Times.
Marc enjoyed a brief career in writing and acting in Hollywood.
He wrote for a wide range of entities, including Steven Spielberg
and public television, and he boasts a host of performing experience,
from the clubs to the classroom. He performed stand-up and improvisational
comedy for ten years, often as emcee, and recently has done voice
acting. In addition, he has taught or tutored students from elementary
school through college over the past 18 years.
Marc has a B.S. in Business Management and Marketing from Cornell
University, a J.D. from the UCLA School of Law, and a shot glass
from Oxford University, where he studied Philosophy Politics &
Economics for a year.
