Nina Diamond is a marketing strategist with a Ph.D. in human behavior research whose specialties are brand identity creation, new product and service development, and consumer culture. She uses a range of qualitative and quantitative research techniques, ethnography, and new product management tools to help clients identify and capitalize on opportunities in the form of new customer segments, new markets, and new technologies.

Her experience in brand and marketing management, general management, and organizational development on the 'client side' contributes to the broad business perspective Nina brings to her work on behalf of BRS Group client organizations. She has also done consulting and market research projects in a variety of categories; among them consumer durables and packaged goods, home entertainment software, videogames, financial services, automobiles, business-to-business services, and home improvement.

In addition to her work with the BRS Group, Nina holds an appointment at DePaul University/Kellstadt Graduate School of Business, where she teaches New Product Management, Consumer Behavior, and Marketing and Business Strategy. She regularly presents papers at academic conferences and has published articles in several academic journals. An article of Nina’s, entitled American Girl and the Brand Gestalt: Closing the Loop on Socio-cultural Branding Research appears in the May, 2009 issue of the Journal of Marketing.