Ron has twenty-five years research experience, including fourteen with advertising and public relations agencies. Senior research positions with Intelliquest/Austin, Ogilvy & Mather Advertising/Houston, Burson-Marsteller Public Relations/Chicago and Container Corporation of America.

Ron has extensive experience in communications and brand imagery research, with specific experience in oil and gas,computer entertainment, retail sales, high technology, food, liquor/beer, packaged goods and financial institutions, expert in employee and dealer research.

Ron holds a BA in Psychology from Northwestern University and an MBA in Marketing from Loyola University, Chicago.