Wendy joined BRS in 1992, bringing with her 12 years of prior market research experience, including five years as an independent qualitative consultant and four years as Associate Director at MRB Group, an international research network.

Past lives include English teacher, film librarian, editor of a business newsletter, and stage manager—all of which help to bring a wide perspective (and sense of humor) to her research practice.

Wendy has an extensive background in financial services, personal care, packaged goods, luxury products and services, travel/tourism, with emphasis on new product development, advertising communications and brand imagery.

In addition to participation in several widely publicized studies on lifestyles and generation trends (including "The New Femininity" for Mademoiselle magazine, and "Teenagers of the World" and "Are you Talking to Me? Communicating with Young Adults (ages 20-35)" for Research International Observer, Wendy is increasingly conducting research addressing "Boomer" health and lifestyle issues as well-- from anti-aging personal skin care and health products, to travel and entertainment. These studies have helped clients to identify levers for relevant communication within these markets.