With our proximity to Silicon Valley, BRS has been honored to be a research partner to technology companies for better than two decades. “Technology” is a wide remit, encompassing consumer electronics as well as enterprise software, and the breadth of our experience reflects our involvement across this landscape.
High tech has a cultural tendency to introspection. Many technology companies are better at talking to their own industry than they are at talking to their actual or potential customers. This is both a challenge for research and a reward that comes from doing our job well. Few things are as rewarding in our business as having marketing and engineering teams come to a common understanding of their customer in the back room at a focus group.
A sample of some recent projects:
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